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Marketing-Cloud-Consultant Free Study Material - Valid Marketing-Cloud-Consultant Exam Testking

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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Certification Exam is a comprehensive test designed to evaluate the candidate’s knowledge and skills in marketing automation and Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is valuable for professionals who want to enhance their careers in marketing automation and Salesforce Marketing Cloud. If you are interested in taking Marketing-Cloud-Consultant Exam, make sure to have a strong understanding of marketing automation and Salesforce Marketing Cloud concepts, and at least two years of experience in the field.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q139-Q144):

NEW QUESTION # 139
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

A. Loyalty Program Number
B. CRM ID
C. Email
D. Mobile Device ID

Answer: B,C

NEW QUESTION # 140
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. The Email Opt Out field needs to be added to the Contact Page Layout.
B. Email Opt Out is only updated if the send originates in Salesforce.
C. The previous send's user needed to have edit permissions in Salesforce,
D. The previous send used Email Address as a Subscriber Key.

Answer: D

Explanation:
Explanation
The subscriber key is a unique identifier for each subscriber in Marketing Cloud. It is used to track subscriber preferences, behaviors, and attributes across channels and business units. If the previous send used email address as a subscriber key, it would not match the subscriber key in Sales Cloud, which is usually the contact or lead ID. Therefore, the email opt out status would not be synchronized between Marketing Cloud and Sales Cloud, and the customer could receive an email through MCC even after unsubscribing from the previous send. References: https://help.salesforce.com/articleView?id=sf.mc_co_subscriber_key.htm&type=5

NEW QUESTION # 141
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)

A. %%BASEFILENAME_FROM_FILEDROP%%
B. %%BASEFILENAME_FROM_TRIGGER%%
C. File Drop Starting Source
D. Scheduled Starting Source

Answer: A,D

Explanation:
This allows you to specify the exact name of the file when running the automation. The File DropStarting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
To set up their automation to import the data from the file on a nightly basis, Northern Trail Outfitters should use two ways to start their automation:
* File Drop Starting Source. This is a trigger that starts an automation when a file is dropped in an Enhanced FTP folder or an external SFTP location.
* Scheduled Starting Source. This is a trigger that starts an automation at a specified date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are not starting sources, but variables that can be used in file transfer or import activities to reference file names.References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5

NEW QUESTION # 142
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)

A. Number of brands/geographies which NTO operates
B. Number of Sales Cloud sandboxes
C. If data/content needs to be segregated between brands/geographies
D. If testing/development business unit($) is required
E. Number of Marketing Cloud users.

Answer: A,B,D

NEW QUESTION # 143
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)

A. How will Marketing Cloud and the database sync up?
B. Will the company need a custom preference center?
C. What will be used as Subscriber Key?
D. What publication lists will be used?
E. Will new users have an "Email ID"?

Answer: A,B,D

Explanation:
No Need to worry about Subscriber key and Email ID.

NEW QUESTION # 144
......

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